Film Study of the Blind Side

The Blind Side depended on the life of Michael Oher a young African American kid whose mother was doing combating medication and liquor addictions, in the ventures of Memphis Tennessee. Mike as he is know in the film was in child care a few times and consistently fled to his Mother, imagining that nobody would ever cherish him the manner in which his Mother could, even with her continuous fixation. Mike regularly rested at his dads companions home, yet even he was unable to give Mike the help that he wanted. He would wash his garments in the sink at the neighborhood clothing mat, and regularly needed to take food from the nearby service station just to survive.When his solitary guardian whose lounge chair Michael rested on consistently took his own child to a private Christian school to attempt to get him grant to play ball, the mentor of the b-ball and football crew saw Michael playing and offered to attempt to get him a grant too. A lot to the disappointment of the board Coach Cott on had the option to persuade them to acknowledge Mike on grant. In his initial hardly any long stretches of participation at Wingate Christian School Mike strolled and took the transport as well and from school, until Thanksgiving night a family driving home from a school play saw Mike strolling home in the downpour with no coat.This would be a significant defining moment for Michael’s sentiments of failing to be needed or cherished. The Tuohys a privileged white family observed Michael strolling and Leigh Ann requested that her better half Sean pull the vehicle over so she could proceed to converse with him. Throughout the following half a month the Tuohy family offered Mike a spot to rest, new and clean garments, and a family that thought about him the manner in which a family should. The Tuohys had 2 other youngsters S. J a pre-adult kid with an affection for football and Lily likewise know as Collins.When companions of the Tuohys discovered that Michael was living with t hem they were so shut disapproved of that they said they were stressed over Collins prosperity and wellbeing. Leigh Anne at that point needed Michael to turn into a perpetual individual from their family and acquired legitimate guardianship of Michael. It wasn’t up to that point that she learned of Michael’s horrible scores and family circumstance. As they became more acquainted with Michael increasingly more they saw his latent capacity and helped him make the football crew, S. J was a key job, showing Michael the intricate details of everything football.In his senior year Michaels significance pulled in the similarity of a few distinctive school football crews who needed to offer Michael full football grants. They at that point understood that Michael needed to get his GPA up so as to have the option to go to school. The Tuohys at that point employed a private guide Miss. Sue who shared an affection for Ole Miss football similarly as large as their own. Miss. Sue hel ped Michael understand that he had potential for being extraordinary. During the seeking between football crews, Michael had concluded that he needed to play for Ole Miss similarly as his received dad had.Michael would graduate and afterward become engaged with the NCAA examination, where the NCAA would scrutinize his thinking to go to Ole Miss as a result of gifts that were given by the Tuohys throughout the years. At long last Michael and Miss Sue would both go to Ole Miss, Miss. Sue as his very own mentor. Michael Oher would then proceed to be drafted by the Baltimore Ravens in the first round of the draft. The film The Blind Side was both dependent on a genuine story, and furthermore a book that was composed by Michael Lewis in 2006. The film was discharged in 2009 and immediately turned into a hit and a motivation to encourage kids around the country.According to Michael Oher, the film was not totally as it occurred, for instance S. J didn’t need to show him the intricat e details of football, he had a deep understanding of football before he came to live with the Tuohys. Yet, generally the film was precise over all. In one scene Leigh Anne was eating with her companions at a top of the line eatery, her companions scrutinized her thinking for taking Michael in with racial connotations, and unseemly remarks. I have actually been to the Deep South and the Midwest appears to fit this job better, grandiose over special white ladies with a chip on their shoulder.I feel as though this scene would have been all the more verifiably precise 20 years prior, yet there are racially inhumane individuals all finished, some simply conceal their harshness superior to other people. Another scene was the place in Michael’s first football match-up, the arbitrators just tossed signals on plays that he made, when there was no purpose behind a banner to be tossed. This I feel is precise truly, football and the South are connected at the hip, and anything strange o r anything that compromises a group won't go ignored by anyone.The officials in all probability felt that Michael had a preferred position over different players since he was African American, not realizing that half a month earlier Michael couldn’t even tackle another player, and still needed to believe that the individual he was to handle was a danger to his family. In the wake of perusing various audits from this film, I’ve picked two unique surveys one from the Washington Post and the other from Variety. Each audit gives the film at any rate 3 out of 4 stars however for various reasons. Right off the bat the WashingtonPost. om, they gave the film 3 out of 4 beginnings, yet open the audit with a negative perspective on the promotions for the film â€Å"There's been something off-putting about the advertisement crusade for â€Å"The Blind Side,† a dramatization about a white lady who receives an African American secondary school understudy, from trailers deal ing in almost every alarming African American generalization in motion pictures (from the Magical Negro to the morose low-level official), to banners including the belittling picture of Sandra Bullock tenderly driving her approaching, delicate mammoth of a child down a football field. The Washington Post feels that The Blind Side works admirably of delineating Oher's favorable circumstances and the Tuohys capacity to cross-racial limits in the Deep South. The following survey from Variety. com just observed the great parts of the film and gave it 4 out of 4 stars. â€Å"It's hard to envision whatever could long block or contain the power of nature that is Leigh Anne Tuohy, the feisty Memphis beauty played by Bullock with equivalent proportions of sour backtalk, steel-willed metal and audacious sentiment.Bullock is altogether persuading in the job †directly down to her believable emphasize and the blonding of her typically earthy colored tresses †and she's not hesitant to every so often keep auds speculating regarding whether Leigh Ann's activities are driven by a kind nature or an impulse of iron. † Variety considers Leigh To be as a caring foster/receptive mother, who in spite of her societal position and her apparently intense outside discovers it in her heart to take Michael in and acknowledge him as one of her own.The just negative remark they have about this film is that it appears as though nothing would ever turn out badly until the last piece of the film, I guess they considered this to be in effect somewhat excessively idealistic in a world loaded up with worry warts. This film is an ideal decision as it relates such a great amount to this class, in addition to the fact that it covers bigotry it shows that those limits can be tossed out totally. A white high society family who takes in an African American kid appears as though something that would be straight out of a book; to cross such a profound seeded line took mental fortitude an d assurance with respect to the Tuohy family.They were pleased with what they did and what michael's identity was/is as an individual and didn’t decide to consider him to be a shading yet as an adolescent kid who required assistance, their assistance. If at any time there was an account of over coming ones foundation this is it. This film is an incredible method to show kids that individuals are individuals regardless of the shade of their skin, and that everybody ought to have a family who thinks about them regardless. This would really be an incredible area to have in the course book about rising above racial obstructions, and over coming generalizations, and it’s a genuine story to top it off.Both my significant other and I watched this film and on a few events we both gushed, it’s one of those motion pictures that simply cause you to feel great, and make you need to do great. There were a few scenes that made this film incredible and picking only a few them has taken cautious thought on my part. The primary scene that truly hit me the hardest was when Big Mike was strolling down a dim coming down road and the Tuohys were driving home from the play on Thanksgiving, they saw him without a coat strolling in the cold.Leigh Anne revealed to her better half to stop the vehicle and she got out to ask him where he was going and on the off chance that he had a spot to remain, in the wake of making sense of that he was destitute she instructed him to get in the vehicle and that he was accompanying them. I know there are some numerous children out there whose guardians essentially don’t care about them and they need to raise themselves, however observing it and realizing it are two distinct things. I can sincerely say that on the off chance that I was in this circumstance I would have done likewise and I realize that my significant other would ensure I did.The next scene is toward the finish of the film when they carried Michael to Ole Mis s to begin his first semester of school, Leigh Anne was too solid to even think about asking Michael for an embrace, and she didn’t need him to see her cry so she gave him a gesture and a slight side embrace and advised everybody to state their farewells and she strolled back to their vehicle, Michael at that point took a gander at Sean and asked him what was wrong, he answered â€Å"She’s like an onion you need to chime back her layers slowly†.Hearing this Michael at that point strolled over to the vehicle and said to her â€Å"Momma, I need a legitimate embrace. †. This is the one scene that got me to gush, I know how it feels to need to show a gentler side yet not have the fearlessness to show it. I face this every day with my two children, so to see somebody being so uncovered and powerless was an ideal method to end this film. I truly feel that this film is a for every

International Business Essay

Audit Questions 2.- Why is it significant for you to consider global business? * Almost any enormous association you work for will have universal activities or be influenced by the worldwide economy. * You go into business, you may end up utilizing outside made materials or hardware, contending with remote, and maybe in any event, selling in outside business sectors. * Keep pace with your future rivals. 5.- What is portfolio venture? * Foreign portfolio ventures (FPI) are acquisition of remote money related resources (stocks, securities, and endorsements of store) for a reason other than control. A case of portfolio venture is the acquisition of 1,000 portions of Sony’s basic stock by a Danish annuity support. 6.- What are the fundamental explanations behind the ongoing development of universal business movement? * There are two expansive reasons: key goals, which inspire globalization, and ecological changes, which encourage it. Inquiries for Discussion 5.- What are a portion of the distinctions in aptitudes that may exist between directors in a local firm and those in a global firm? Local firm; * Local specialists. * Legal framework. * Local flexibly. Global firm; * Languages. * Currency * Cultures and new markets. Part # 02 Audit Questions 2.- How do contrasts in salary levels and pay dispersion among nations influence global business? The most significant snippet of data required by worldwide specialists about a nation is its pay level since it gives hints to the buying intensity of occupants. One significant wellspring of salary insights is the World Bank, which isolates the world’s nations into high-pay, center pay, low-pay classifications. 4.- What is keiretsu? * Japanese industry is constrained by enormous groups of interrelated organizations, that is ordinarily fixated on a significant Japanese bank. The bank assumes essential liability for meeting the keiretsu’s financing needs. Individuals are additionally shielded from antagonistic takeovers by an intricate arrangement of cross-responsibility for in which keiretsu individuals own offers in one another’s organizations. 8.- How did import replacement arrangements influence the economies of Brazil and Argentina? * The organizations must follow through on greater expenses for locally created contributions than do their outside rivals. The administration must finance these organizations and regularly nationalize them to protect urban occupations. The significant expenses of doing this are given to citizens and to customers through more significant expenses, however after some time the administration runs a spending shortage. The outcome is swelling and devastation of white collar class reserve funds. The mainland is still tormented, be that as it may, by a powerlessness to make approaches that connect the abyss between the rich and poor people. The absence of monetary and social versatility has caught age of South Americans in destitution and loses hope and made political flimsiness in a significant number of their nations. Inquiries for Discussion 3.- Ethnic ties, old frontier partnerships, and shared dialects seem to influence universal exchange. For what reason may this be so? Assuming valid, how does this influence global business’ techniques with respect to which markets to enter? * It’s simpler to work with individuals who have same culture, religion, language, and is better for organizations to get into these business sectors first. Part # 03 Audit Questions 1.- Describe the four unique sorts of lawful frameworks with which worldwide business must arrangement. * Common law: depends on the total insight of judges’ choices on singular cases through history. These cases make lawful points of reference, which different adjudicators use to choose comparable cases. * Civil Law: depends on a codification, or point by point posting, of what is and isn't admissible. * Religious Law: depends on the authoritatively settled guidelines administering the confidence and practice of a specific religion. * Bureaucratic Law: the lawful framework is socialist and in autocracies is frequently portrayed as bureaucratic law. 9.- What is the effect of varying bookkeeping gauges on the global capital market? * Comparing the monetary reports of firms from various nations is exceedingly mind boggling, making it increasingly hard for global financial specialists to survey the presentation of the world’s business. 10.- What is political hazard? What structures would it be able to take? * Political dangers are numerous adjustments in the world of politics that numerous unfavorably influence the estimation of a firm’s business exercises. * Forms: * Ownership hazard, in which the property of a firm is compromised through reallocation or confiscation. * Operating danger, in which the continuous activities of a firm and additionally the wellbeing of its representatives are compromised through changes parents in law, natural principles, charge codes, psychological warfare, outfitted insurgence, etc. * Transfer chance, in which the administration meddles with a firm’s capacity to move assets into and out of the nation. Inquiries for Discussion 2.- What is the effect of overwhelming requirement of protected innovation rights on the world economy? Who additions and who loses structure severe authorization of these laws? * The effect fiery implementation of licensed innovation rights on the world economy will be very advantages for improvement nations however for poor nations it will be a major financial issue since they have a propensity to live with theft items, and the recognizable economy can’t pay for medium cost items like dvd, books, music, and so on * The genuine writers distributing organizations will pick up and mafias of robbery will lose in light of the fact that they live of that sort of work.

5 Effective SEO Tips To Best Use Of Keywords

5 Effective SEO Tips To Best Use Of Keywords There are different branches exists in SEO (Search Engine Optimization) and among those branches Keyword is one of the essential branch of SEO. Many blogger havent any knowledge about effective use of keywords on their blog. Search Engine crawler always crawl your blog link according your content and keywords where it plays a vital role to get higher rank on search engine. By this article you can learn how to best way optimize your blog by keywords for search engine. Readmore:The Most effective SEO On-Page and Off Page optimization in SEO (Complete SEO Part 5) 1. Pick Higher Searched keywords Blogger can use the best tool of Google AdWords tool to search keywords to choose primary and secondary keywords for their blog where you can see the higher and lower demand of keyword searched on search result. Use those keywords which are used in higher search and it will help you to get higher rank. 2. Include keywords in the Posts title When you get a higher search keyword then you should use keywords on post title effectively. Keep the keyword on Post title thus your title get higher priority on search engine because you posts title will trace first in search engines. As a result using keyword on post title, search engine will able to understand what exactly your articles are. Readmore:Optimize Your Blog Post Titles for better Search Engine Optimization (Complete SEO Part 1) 3. Include keywords in title and subtitle An ideal post is will headline and subhead lines that makes your readers interested on it. And you can make your articles headline and subhead lines SEO friend. In my blog I used Title as h2 tag and subtitle as h3 which has also good impact on search engine. As a result, using keywords on headline and subhead lines your search engine crawler will attract by those and even the robots will comply with the tags. Readmore:Optimizing the Blogger Title Tag by Adding Meta Tag and Meta Description (Complete SEO Part 2) 4. Use keywords in the anchor tag If you analyze your site by an online analyzer tools you will see the anchor tags which is responsible to denote yours blogs different links. In this case you can use keywords in anchor tags because search engine will give more priority than plain text. It will also improve your blog rank on search engine. 5. Place keywords in the alt tag Images are also plays a vital role to recover from all types of lackings and make your article interesting. You can use keywords on images as alt tags. It is the best way to make your images SEO friendly and get more priority on Image search. Alt tag will tell the spiders Search engines about your blog. Readmore:Blogger Image Optimization Importance and Some Tips (Complete SEO Part 4) In conclusion I hope this article help you completely about best and effective use of keywords on your blog to get more traffic and good rank on search engine. If you think this article help you a little bit kindly leave your valuable opinion in comment

Who is to blame for obesity Free Essay Example, 1250 words

The other blame for obesity is fast foods restaurants in America that are so many. Fast food restaurants can be blamed like the McDonalds, Bugger King Whopper and Wendy Bacon Deluxe Double [Brody 32]. The foods sold in such restaurants are highly processed which are full of calories, sodium and fat. People can easily in a day take up 1,500 calories in one meal. Therefore eating at fast foods restaurants on a daily basis can lead to excessive calories that lead to weight gain and increase health issues. The fast foods restaurants are located almost everywhere where there is a variety of them form greasy burgers, crunchy tacos, sugary drinks, and fatty chips. These accessible foods appeal to so many Americans and find value in such cheap foods where they find it easier to buy than cook meals that are more expensive [ChrisPomo 44]. According to the three articles, they highlight the issue of obesity been caused by lack of nutrients in fast food restaurants and the environment people live-in which predisposes them to obesity. The issue of obesity has been brought about by eating unhealthy foods that should be addressed by advocating for better policies especially in schools. We will write a custom essay sample on Who is to blame for obesity or any topic specifically for you Only $17.96 $11.86/pageorder now According to the articles, there is a need for finding solutions for the issue of obesity. The articles highlight the issue of solving the problem of obesity, and I concur that the issue of obesity should be solved by introducing healthy diets in schools that will create a better culture among young children. Fast food companies should also be at the forefront of ensuring that the foods they sell should ensure they have the nutrients required for a healthy living. The blame game should not be directed to one particular entity that food fast restaurants but should also be directed to consumers, parents, and school institutions. Consumers should be made aware of the dangers of living unhealthy by eating fast food frequently that are rich in fasts and sugar. The problem of obesity should be solved only by advocating for healthier lifestyles. The best promising solution for a solution for the health crises for obesity is ensuring that Americans schools and homestead have the required healthy foods in schools that promote a culture of eating health foods. This can be combined with healthy management of the solutions for exercises that can be introduced in schools that can help children with obesity to reduce weight before spirals to unhealthy disease [Stanish and Janelle 22]. Such solutions for eating healthy should be made into policies where schools should make it a requirement to have healthy food like fruits and vegetable sin their diets, P.E lessons should also be introduced where every student should participate.

Roman Imperial Succession in the Julio-Claudian Era

The Imperial period is the time of the Roman Empire. The first leader of the Imperial period was Augustus, who was from the  Julian  family of Rome. The next four emperors were all from his or his wifes (Claudian) family. The two family names are combined in the form  Julio-Claudian. The Julio-Claudian era covers the first few Roman emperors:  Augustus, Tiberius, Caligula, Claudius,  and  Nero.​ Ancient Roman history is divided into 3 periods: RegalRepublicanImperial Sometimes a fourth period is included: the Byzantine Period. The Rules of Succession Since the Roman Empire was new at the time of the Julio-Claudians, it still had to work out issues of succession. The first emperor, Augustus, made much of the fact that he was still following the rules of the Republic, which permitted dictators. Rome hated kings, so although emperors were kings in all but name, a direct reference to the succession of the kings would have been anathema. Instead, the Romans had to work out the rules of succession as they went. They had models, like the aristocratic road to political office (cursus honorum), and, at least in the beginning, expected emperors to have illustrious ancestors. It soon became apparent that a potential emperors claim to the throne required money and military backing. Augustus Appoints a Co-Regent The senatorial class historically passed along their status to their offspring, so succession within a family was acceptable. However, Augustus lacked a son to whom to pass along his privileges. In B.C. 23, when he thought he would die, Augustus handed a ring conveying imperial power to his trusted friend and general Agrippa. Augustus recovered. Family circumstances changed. Augustus adopted Tiberius, his wifes son, in 4 A.D. and gave him proconsular and tribunician power. He married his heir to his daughter Julia. In 13 A.D., Augustus made Tiberius co-regent. When Augustus died, Tiberius already had imperial power. Conflicts could be minimized if the successor had the opportunity to co-rule. Tiberius Two Heirs Following Augustus, the next four emperors of Rome were all related to Augustus or his wife Livia. They are referred to as Julio-Claudians. Augustus had been very popular and Rome felt allegiance to his descendants, too. Tiberius, who had been married to Augustus daughter and was the son of Augustus third wife Julia, had not yet openly decided who would follow him when he died in 37 A.D. There were two possibilities: Tiberius grandson Tiberius Gemellus or the son of Germanicus. On Augustus order, Tiberius adopted Augustus nephew Germanicus and named them equal heirs. Caligulas Illness The Praetorian Prefect, Macro, supported Caligula (Gaius) and the Senate of Rome accepted the prefects candidate. The young emperor seemed promising at first but soon suffered a serious illness, from which he emerged a terror. Caligula demanded extreme honors to be paid to him and otherwise humiliated the Senate. He alienated the praetorians who killed him after four years as emperor. Unsurprisingly, Caligula had not yet selected a successor. Claudius is Persuaded to Take the Throne Praetorians found Claudius cowering behind a curtain after they assassinated his nephew Caligula. They were in the process of ransacking the palace, but instead of killing Claudius, they recognized him as the brother of their much loved Germanicus and persuaded Claudius to take the throne. The Senate had been at work finding a new successor, but the praetorians again imposed their will. The new emperor bought the continued allegiance of the praetorian guard. One of Claudius wives, Messalina, had produced an heir known as Britannicus, but Claudius last wife, Agrippina, persuaded Claudius to adopt her son  Ã¢â‚¬â€Ã‚  whom we know as Nero  Ã¢â‚¬â€Ã‚  as heir. Nero, the Last of the Julio-Claudian Emperors Claudius died before the full inheritance had been accomplished, but Agrippina had support for her son, Nero, from the Praetorian Prefect Burrus  Ã¢â‚¬â€Ã‚  whose troops were assured a financial bounty. The Senate again confirmed the praetorians choice of successor, and so Nero became the last of the Julio-Claudian emperors. Later Successions Later emperors often designated successors or co-regents. They could also bestow the title of Caesar on their sons or another family member. When there was a gap in the dynastic rule, the new emperor had to be proclaimed either by the Senate or the army, but the consent of the other was required to make the succession legitimate. The emperor also had to be acclaimed by the people. Women were potential successors, but the first woman to rule in her own name, Empress Irene (c. 752 - August 9, 803), and alone, was after the Julio-Claudian time period. Succession Problems The first century saw 13 emperors. The second saw nine, but the third produced 37 (plus the 50 that never made it to the rolls of the historians). Generals would march on Rome, where the terrified senate would declare them emperor (imperator, princeps, and augustus). Many of these emperors ascended with nothing more than force legitimating their positions and had assassination to look forward to. Sources Burger, Michael. The Shaping of Western Civilization: From Antiquity to the Enlightenment. 1st Edition, University of Toronto Press, Higher Education Division, April 1, 2008. Cary, H.H. Scullard M. A History of Rome. Paperback, Bedford/St. Martins, 1976. Memoirs of the American Academy in Rome. Vol. 24, University of Michigan Press, JSTOR, 1956.

The Fall of the Roman Empire Essays - 1265 Words

The fall of the Roman Empire in the West is seen as one of the most pivotal points in all of human history. This event traditionally marks the transition from classical civilization to the birth of Europe. There is an absolutely tremendous scholarly interest in this subject; thousands of books have been published and endless numbers of essays and theories, as to the cause, have been written. Why did the Roman Empire in the West fall? It is difficult to pinpoint a simple explanation. Some scholars have tried to identify one main problem which caused the fall. Some say the culprit is lead, and its use in water pipes; others find that Christian ideology is to blame. The issue is confusingly complex and it stands to reason that one†¦show more content†¦If, as seems likely, it was the upper levels of Roman society that suffered most from lead poisoning, some of these effects could have negatively affected those who ran the empire . Lead was in fact used for domestic water lines a nd in the main aqueducts. Its use was so common that the workers who produced the pipes were called plumbarii, which translates to â€Å"lead men† in English. This connection may seem valid, but when examined further the correlation is not convincing. An obvious argument against this hypothesis is the fact that, well beyond the fall of the Roman Empire, even into the modern era, lead pipes are being used with seemingly no recognized harmful effects. A more specific refutation lies in the hardness or softness of the water. â€Å"If the water has been flowing over sedimentary rocks then it acquires a calcium carbonate content which not only makes the water hard but also forms a shell inside the pipes effectively insulating them from the water flowing inside.† The land where roman towns were mostly built is sedimentary, so it can be reasonably assumed that local water reserves flowed through sedimentary deposits. With this calcium deposit inside the pipes the water and pipe are essentially not in contact with one another and therefore the lead cannot contaminate the water. Another theory places the blame on the rise of Christianity. Within thisShow MoreRelatedFall of the Roman Empire1288 Words   |  6 PagesThe Pax Romana was a two hundred year time period where the Romans had peace and prosperity under Augustus. The Roman empire started to decline at the end of the prevail of the last five emperors, Marcus Aurelius in 161-180 A.D. The rulers in the next century had no idea how to deal with the problems the empire was having. There was many reasons to the fall of the Roman Empire but three stood out the most. The preliminary reason was the economy begins to decline. The alternative reasoning was RomeRead MoreThe Fall Of The Roman Empire1537 Words   |  7 PagesAncient Rome was an empire so dominant, wealthy and economically- stable which came to a dramatic fall in the period of 250AD- 500AD. Ancient Rome faced unexplained unfortunate events which crumbled the Great Empire from the affluent empire to a impoverished society. For centuries historians have timelessly theorised and analysed many debates and research in relation to the Fall of the Roman Empire. What really caused the predominate Roman Empire to fall? Did Rome fall naturally? Was disease, suchRead MoreFall of the Roman Empire758 Words   |  4 PagesTaylor Davino Professor Horsley HIS 126 3 March 2010 The fall of the Roman Empire Political, economic and social aspects were all involved in the fall of the Roman Empire. In 395 A.D., Rome was divided into two empires, with one capital in Rome and the other in Constantinople. During that time, the western Roman Empire was being invaded by barbarian tribes from the North. In 410, the Visigoth tribe succeeded in conquering the western capital in Rome. In 476, the western EmperorRead MoreThe Fall Of The Roman Empire1419 Words   |  6 PagesThe Roman Empire was a powerful governing body of extensive political and social structures throughout western civilization. How did this empire fall and were internal factories responsible? Slow occurrences in succession to one another led to the fall of the empire rather than one single event. The fall of the Roman Empire was a combination of both internal and external pressures, not just one, leading up to the complete decay of the cities—Rome and Constantinople. However, one could argue how oneRead MoreThe Fall Of Ro man Empire1185 Words   |  5 PagesThe Fall of Roman Empire Roman Empire was considered as one of the most influential and dominant Empire in the history that has ever existed. â€Å"The Roman Empire at its zenith in the period of the Principate (roughly, 27 BC to AD 235) covered vast tracts of three continents, Europe, Africa, and Asia† (Garnsey). 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The main root of the issue is whether or not these causes were internal or external. Some historians even go more in depth and try to hypothesize what the internal or external causes were. In fact, Adrian Goldsworthy and Peter Heather do just this when

A Case of Hilton Hotel - USA

Question: Discuss the implication of servqual model on the service quality of hotel industry - a case of hilton hotel, USA? Answer: 1. Introduction According to Powell Takayoshi (2012) high quality service is the most distinct factor determining the success of the hotel industry. As per the industry analysis, during 2014, the overall hotel industry of US has contributed around 176.7 billion to the GDP of USA (Supino Borer, 2012). However, Bernat Beresford (2013) argued that the revenue, growth and success of hotel industries depend on their high level of customer service. The use of the SERVQUAL model helps in assessing the different service gaps that arises at different stages of service marketing in hotel industry. Thus, the researcher has focused on analyzing the impact of the SERVQUAL model in enhancement of the service quality in Hilton hotels USA which is one of the largest operating hotel chains of USA. 2. Research problem As per Financial Times, Hilton Hotel has the highest market share of 10% among the top ten companies in USA (Supino Borer, 2012). However, the rises in the number of customer complaints over different trip advisor portals are reducing the number of customer footfall for Hilton USA in comparison to its competitors namely Marriot, Starwood and Choice Hotels. The major complaints at different stages of accommodation in Hilton include lack of room availability, ineffective database system, delay in food services, presence of excess noise within the corridors and lack of effective number of hotel staffs during night shift. However, Nickoson Sheridan (2012) argued that a gap between the service expectation and service delivery is responsible for increasing level of customer dissatisfaction. In case of Hilton, the customers expect premium quality services and the complaints and issues faced while actual accommodation has negatively affected the future decision of customers. 3. Research purpose The purpose of the researcher in this study is to analyze the application of SERVQUAL model on the service quality of Hilton hotels in USA. Supino Borer (2012) stated that SERVQUAL model acts as the measurement model that identifies the five different gaps that may arise within a service delivery and the major factors that are responsible for creation of the gaps. Thus, use of the SERVQUAL model on services of Hilton will help management of Hilton to reduce customer complaints by reduction of service gaps. 4. Research questions The following are the major research questions What are the key attributes that you consider being important while designing the services within Hilton hotel? What key attributes does the consumers consider as important with respect to satisfied accommodation process in Hilton? What are the major challenges that are faced in delivering the services to the customers in Hilton, USA? What are the major improvements that can be made in order to reduce the service gaps in Hilton Hotel, USA? 5. Justification for selection of data collection strategies Supino Borer (2012) stated that the two major data collection strategy includes qualitative data collection and quantitative data collection strategies. The quantitative data collection is selected when the researcher is required to assess incidence of various views, opinions and ideas of the sample group of respondents. On the contrary, McBride (2013) argued that qualitative data collection strategy is selected when the researcher is required to gain understanding of motivations, problems, trends and suggestions from the respondents on the research topic. 6. Target group for research study The researcher in this project will select the mid level managers of Hilton Hotel, USA for assessing the number of complaints that the hotel receives from the customers. The researcher will focus on conducting primary interviews with 10 mid-level managers of Hilton to understand the gaps that generally exists between the customers expectation and actual service delivered by Hilton (Love, 2012). 7. Ethical issues involved with Data collection As per 1974 National Research Act, in research project involving human participants, the researcher is required to maintain high levels of ethical considerations (Nickoson Sheridan, 2012). In this case the researcher will have face the following ethical issues Issues regarding maintaining of confidentiality regarding the identity of the managers participating in the research Issues regarding acquirement of informed consent from the managers before conducting the research Maintaining of respect and avoid application of coercion on managers during research project 8. Evaluation of alternative target groups and ethical issues involved with the group The researcher in this project can also consider conducting primary research on the customers of Hilton group for analyzing the type of service hurdles that they have faced during their accommodation duration in Hilton hotels. With respect to primary research for customers the following ethical issues may be faced: Issues related to obtaining of the voluntary informed consent from the customers Issues related to psychological and physical harm to the customers during the research process (Farrimond, 2013) Issues relating management of privacy of the data supplied by the customers for the research result 9. Access of permission The researcher will use an access letter for obtaining the formal permission of the managers of Hilton before conducting research (Love, 2012). The researcher in order to avoid any conflict or permission denial can include a separate authentic permission document obtained from the college or university authorities to confirm the fact that the research is authentic and the results will be used solely for academic purposes. 10. Process of maintaining confidentiality and avoidance of coercion As per the Data Protection Act 1999, the researcher is required to maintain privacy with regards to identity and the opinions given by the respondents within the project. In this case, the researcher will create separate database and excel file and will store the research results along with the personal information of the managers with a locked password. The access of the data base will be given to the researcher only so that the opinions and the identities of the managers can be kept private (Lichtman, 2013). The researcher should provide a participatory consent form to the managers at the beginning of the research to ensure voluntary participation on part of the managers. Further, the researcher should avoid any forceful selection of any manager who is reluctant to participate in the research and should not make an impression that participation is compulsory. 11. Compensation to participants As per regulations of 1947 Nuremberg Code, incentive or compensation provided to research participants can act as a form of coercion on the participants to participate in the research process (Miller et al. 2012). Goodson, Loveless Stephens (2012) stated that compensation encourages higher level of survey responding thus, the researcher in this project will not include any compensation or incentive for provoking the managers to participate in the research process. 12. Data collection methods The researcher in this project will use the qualitative data collection method and use open-ended questions to get suggestions and opinions of the managers related to the problem of service gap in Hilton hotel, USA. According to Love (2012) in qualitative data collection method the direct responses of the participants about a particular issue is recorded as a part of the research result, thus, management of confidentiality ad respondent privacy is highly necessary for the researcher. In this project the researcher may face confidentiality issues and voluntary participation issues from the managers (Lichtman, 2013). 13. Alternative data collection method Using of quantitative data collection method is an alternative to the qualitative data collection method. In case of quantitative data collection the researcher would have used the close-ended questions for interview and evaluated the opinions and views of the managers on statistical parameters by quantifying and showing the trend of the problem through graphical representation. 14. Analysis of ethical issues The ethical issues in this respect will include: Obtaining of informed consent regarding the amount of data that can be included in the project Avoid asking controversial or difficult questions to respondents Use neutral language and show card methods for ensuring comfort level of respondents (Lichtman, 2013) In this case if the researcher uses quantitative research design, then the researcher managers will be more comfortable in answering since the questions will consist of options and the managers would not be required to give opinions on controversial matters related to services of Hilton hotel. 15. Conclusion Although the researcher will face low level of ethical obligations in case of quantitative research, however in this project the researcher will use qualitative research technique for successfully gaining and in-depth knowledge on the problems and the service gaps in Hilton and accordingly apply the SERVQUAL model to enhance the service delivery process. References Bernat, J., Beresford, H. (2013).Ethical and legal issues in neurology. Edinburgh: Elsevier. Miller, T., Birch, M., Mauthner, M., Jessop, J. (Eds.). (2012).Ethics in qualitative research. Sage. Farrimond, H. (2013).Doing ethical research. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan. Goodson, I., Loveless, A., Stephens, D. (2012).Explorations in narrative research. Rotterdam: SensePublishers. Lichtman, M. (2013).Qualitative research in education. Los Angeles: SAGE Publications. Love, K. (2012).Ethics in social research. Bingley, U.K.: Emerald. McBride, D. (2013).The process of research in psychology. Thousand Oaks, Calif.: SAGE Publications. Nickoson, L., Sheridan, M. (2012).Writing studies research in practice. Carbondale: Southern Illinois University Press. Powell, K., Takayoshi, P. (2012).Practicing research in writing studies. New York: Hampton Press. Supino, P., Borer, J. (2012).Principles of research methodology. New York, NY: Springer.